Well, we thought we had seen it all, people using humor, subtle use of brand colors, associating a brand with a feeling-like victory, Joy and what not- but coke has come up with a new ad that plays on the "pride" Factor. Associates the manner in which a person would drink coke (with their heads up), with pride. Its a wonderful and innovative ad, creativity to move away from cliches.
4 comments:
That line sounds.. since I haven't seen the ad... like a pro-liquor line. I'll need to get near TV sometime and try to see the ad.
lol, you sound just like my Ad lecturer, criticizing(correct spelling?)my brand positioning punch-line. hehehehe
lol, if you came up with punch lines like that, I'd enjoy being someone you work with but not your superior, "Nahi, ye bhi kuch thik nahi lagta' :D
Finally saw the ad today.
Quite liked it. :D
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